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Built for Skiers and Riders
Real snow. Real colour.
One Jacket. Two Looks.
Warm: a clean black technical shell. Cold: the colour shows up wherever the snow hits.
BlackSnow hit
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Built to react to the cold
A clean black shell on the way up, a full colour reveal the moment the snow hits. Made for long days on the hill and everything after.
Cold reactive
The colour appears wherever cold snow touches the fabric.
Water resistant shell
Sheds light snow so you stay comfortable on the hill.
Wind blocking
Tight woven face fabric cuts the cold mountain wind.
Light and roomy
Boxy oversized cut with space to layer underneath.
Straight from the mountain
Photos from riders wearing COLDFLARE
"
★★★★★
Had to take a mirror pic before leaving
Put it on in the condo and I already knew. The fit is boxy in the best way and the white looks so clean against the black. Took my normal size and it's perfect over a hoodie.
"
★★★★★
Three people asked me about it on one run
Took it out on a full snow day and the green was popping everywhere the snow stuck to me. Best purchase I've made for the season, no question.
"
★★★★★
The blue is even better in person
Walked up to the gondola all black and by the time I got to the top it was covered in blue. Comfortable to ride in and the pockets are actually usable with gloves on.
"
★★★★★
We spent 20 minutes just messing around
Dropped in the snow on purpose to see what would happen and the orange came out everywhere. My friends were all over it. Honestly the most fun I've had on a hill in years.
"
★★★★★
Kept up with a full storm day
Snowed on me all afternoon and the colour just kept getting stronger. Layered a fleece underneath and stayed comfortable from first chair to last.
"
★★★★★
You can spot me from the lift now
My buddies always lost me on the mountain. Not anymore. The back lights up green once the snow hits and it's unreal from a distance. Getting one for my brother too.
Still on the fence?
Everything you're wondering, answered
Does the colour really change, or is it just marketing?
It really changes. The shell is printed with a cold-reactive ink that's invisible at room temperature — the jacket looks fully black indoors. Once cold snow hits the fabric, the pattern appears right where it landed. Scroll up and drag the before and after slider to see it for yourself.
Does the effect stop working after a while?
No — it's fully reusable. The colour shows in the cold and fades back to black as the jacket warms up, as many times as you want. Just skip hot washes and the dryer, which is what shortens the life of any reactive print. Treat it right and it lasts season after season.
Will it look like the photos in real life?
Yes. One thing to know: the colour shows where the snow actually touches you, so every jacket looks a little different depending on your day on the hill. That's the whole point — no two reveals are the same.
What size should I get?
The cut is boxy and oversized by design, so take your usual size for the fit you see in the photos. Want extra room for a hoodie or a fleece underneath? Size up one. Full measurements are in the size chart. Still unsure? Message us and we'll help you pick.
Which colour should I choose?
All four sit on the same black shell, so it comes down to the reveal you want. Blue is the classic and our best seller, green pops hardest against fresh snow, pink is the standout, and orange is the one people spot from the lift. Riding with friends? Grab different colours and see who gets hit the most.
Is it a good gift?
It's one of the easiest gifts to get right for someone who rides. It arrives in a printed COLDFLARE box, ready to hand over, and it's the kind of thing they'd never buy themselves. If the size is off, they can exchange it — no stress on you.
What if I don't love it?
You have 30 full days to change your mind. Send it back unworn and we refund you completely, with no restocking fees. The risk is on us, not you.